A digital media manager is an advertising professional who creates and executes advertising campaigns on digital channels. A Digital media manager also works closely with copywriters, photographs, graphic designers and web developers to build the online presence of a brand through internet and other types of online advertising. Digital media managers are responsible for ensuring that advertisements reach their intended audiences. They are the bridge between an advertiser and a target audience. Digital media managers should have knowledge in all areas of digital media including design, development and management.
To qualify as a digital media manager, a degree in marketing or advertising is required. Those who have a bachelor’s degree are qualified for the position. However, there are many opportunities for those with a master’s degree in marketing or advertising. In addition, digital media managers who have a bachelor’s degree in marketing may be promoted to advertising or promotions manager, if their company requires this. Many companies hire individuals with a bachelor’s degree to positions in the advertising department.
Digital media managers should have experience in all aspects of marketing including research, analysis and the creation of promotional materials and websites. Digital media managers should be familiar with social media, SEO, viral marketing, web analytics and website development. Digital media managers should also have knowledge of pay per click management, search engine optimization and ad copywriting.
Marketing agencies might not provide their clients with every possible marketing technique. The digital media manager might need to rely on the marketing agency to provide additional techniques such as print, television, direct mail and video for campaigns. In some cases, the marketing agency will create online promotions in conjunction with the campaigns the client is launching.
The digital media managers at digital agencies might work with the creative director, photographer or graphic designer. In some cases, the creative director will lead the strategy for the marketing campaigns, while the others execute the strategy. Digital media managers are responsible for tracking the effectiveness of the marketing campaigns. They track the keywords used in the content and determine whether or not the marketing efforts are working. Digital media managers may even track the social networking activity of customers.
Digital media managers may manage the finance and accounting departments of the agency. They may manage data and billing, or they might handle payroll and benefits. Digital media managers might be involved in day to day operations, or they may report to the marketing or advertising agency. Digital media managers might also hire interns.
Digital media managers at agencies might also work as content producers. These are individuals who produce original content for online websites. They will need to understand the analytics and research methods used by search engines in order to increase the online presence of their clients’ sites. Digital media managers can also make recommendations on where to invest in order to maximize return.
Digital media managers will be able to implement a variety of strategies. They must have good leadership skills, communication skills and analytical skills. Many people who want to become digital media managers do not have the leadership skills or the communication skills necessary to succeed as an in-house marketing manager. Digital media managers who successfully complete a four-year degree will have a challenging career that combines creativity, technology and analysis to produce winning marketing campaigns.
The type of Digital media manager, you work for depends upon the specific needs of your client. If your client is a publishing company, for example, they may require more leadership and planning skills than a news agency. If your client is a radio station, for example, they may prefer to focus more on radio advertising and promotions. Digital media planning and management encompass a wide variety of services including video production, radio and television advertising, social media marketing, Internet marketing, and traditional direct marketing.
Most digital media managers begin their careers in marketing or advertising agencies. A number of these agencies offer training programs that can teach Digital media managers how to run business processes such as accounts receivable and accounts payable. Digital media managers who successfully complete the program are then placed in marketing positions by the advertising agencies they trained. These jobs typically cover a larger geographic area than the positions held by full-time employees, but Digital media managers often handle all of the advertising in a particular geographic area. Digital marketing jobs are available at a variety of companies, including public relations firms, PR agencies, book publishers, and marketing agencies.
Digital media managers can be very involved in marketing their clients’ online presence. This includes creating online advertisements, publishing content, and monitoring social media activities such as Twitter and Facebook. Digital media managers often work closely with account executives and developers, who create promotional campaigns and manage web analytics. Digital media managers often work in conjunction with other marketing professionals and work to increase company visibility and internet presence through social media efforts.